AJAYI, OLALEKAN. Effect of Deceptive Marketing on Women’s Buying Behavior: Evidence in the Nigeria Cosmetics Industry. Journal of Marketing Management Research (JMMR), [S. l.], v. 1, n. 2, 2025. Disponível em: https://journal.uny.ac.id/publications/jmmr/article/view/2445. Acesso em: 9 jan. 2026.