YANG, YeeUn; PARK, Ji-Hong. Evaluating the Effectiveness of Social Media Advertising by Influencers and Celebrities: Analysis of consumer response and impact on purchasing decisions. Journal of Marketing Management Research (JMMR), [S. l.], v. 1, n. 2, 2025. Disponível em: https://journal.uny.ac.id/publications/jmmr/article/view/1415. Acesso em: 18 dec. 2025.