ESA ARBA FEBRIANTO; BARIDA RAKHMA NURANTI. The Influence of Brand Awareness, Product Quality, and Promotion on Samsung Smartphone Purchasing Decisions (A Study on Yogyakarta State University). Journal of Marketing Management Research (JMMR), [S. l.], v. 1, n. 1, p. 38–45, 2025. Disponível em: https://journal.uny.ac.id/publications/jmmr/article/view/1378. Acesso em: 4 jul. 2025.