PERSEPSI KONSUMEN TERHADAP MAKANAN ORGANIK DI YOGYAKARTA

Abstract

Abstract
The aim of this research is to reveal the perception of the consumers in Yogyakarta
towards organic food. This research used a quantitative descriptive method
with 118 respondents using a judgemental sampling technique. The consumers'
perception toward organic food is referred to the perception toward health, quality,
price, and food safety. The findings show that consumers in Yogyakarta have a high
perception of organic food which is good for health as it has higher nutrition, can keep
and increase the body imune.