USMAYANTI, Vivi; FAHDILLAH, Yosi; PANGESTU, Mira Gustiana; PRASASTI, Laura; SURATNO, Eddy; KARTIKA, Yulia Dwi. The Effect of Descriptive Norms, Injunctive Norms, and Enjoyment-based Motivation on Buying Behavior of Fashion Goods: A Case Study of MSMEs in Jambi City. JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat), [S. l.], v. 10, n. 2, p. 135–147, 2023. DOI: 10.21831/jppm.v10i2.64130. Disponível em: https://journal.uny.ac.id/index.php/jppm/article/view/64130. Acesso em: 1 jun. 2025.