Dharmawan, Reggy, et al. “INTERACTIVITY AND CUSTOMER ENGAGEMENT: ITS INFLUENCE ON PURCHASING DECISIONS ON SHOPEE LIVE ‘SURVEY ON EIGER ADVENTURE CONSUMERS IN INDONESIA’”. JURNAL ILMU MANAJEMEN, vol. 21, no. 1, June 2024, pp. 15-25, doi:10.21831/jim.v21i1.73502.