Kusuma, Alvin, and Dewi Sri Surya Wuisan. “EFFECT OF BRAND CREDIBILITY TO WORD OF MOUTH VIA CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT HYPERMART CYBERPARK KARAWACI”. JURNAL ILMU MANAJEMEN, vol. 18, no. 1, Nov. 2022, pp. 49-61, doi:10.21831/jim.v18i1.37885.