Meryawan, Wayan, Tjokorda Gde Agung Wijaya Kesuma Suryawan, Mahayanti Fitriandari, and Ni Luh Devi Merayani. 2026. “Brand Image As a Mediator Between Price Perception and Purchase Decisions: Evidence from Artshop Consumers in Ubud”. JURNAL ILMU MANAJEMEN 23 (1):85-100. https://doi.org/10.21831/jim.v23i1.96729.