DHARMAWAN, Reggy; SUGIONO, Arif; NUGERAHA, Prasetya. INTERACTIVITY AND CUSTOMER ENGAGEMENT: ITS INFLUENCE ON PURCHASING DECISIONS ON SHOPEE LIVE "SURVEY ON EIGER ADVENTURE CONSUMERS IN INDONESIA". JURNAL ILMU MANAJEMEN, [S. l.], v. 21, n. 1, p. 15–25, 2024. DOI: 10.21831/jim.v21i1.73502. Disponível em: https://journal.uny.ac.id/index.php/jim/article/view/73502. Acesso em: 25 may. 2025.