SALSABILA NUR FAUZIAH; DIAN KUSUMANINGTYAS. ANALISIS OVERCLAIM, ONLINE CONSUMER REVIEW, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE PADA KONSUMEN GEN Z (STUDI KASUS PENGGUNA PLATFORM TIKTOK). Jurnal Ekonomi dan Pendidikan, [S. l.], v. 23, n. 1, p. 1–15, 2026. DOI: 10.21831/jep.v23i1.93404. Disponível em: https://journal.uny.ac.id/index.php/jep/article/view/93404. Acesso em: 11 aug. 2026.