The filtration system of localization and glocalization for brand voice and brand communication | Surikova | Journal of Social Studies (JSS)

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About The Authors

Jūlija Surikova
https://orcid.org/0000-0002-2345-5206

Turiba University
Latvia

a PhD student of Communication Management at the Turība University and a CMO in a branding agency. Her academic interest lies in branding and brand voice.

Sati Siroda
https://orcid.org/0000-0003-3803-3281

Turiba University
Latvia

a Ph.D. student in Communication Management at the Turība University and a founder of a marketing organization. Her research interests are in integrating leadership and communication studies with technological advances.

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