Implementation Of Corporate Social Responsibility (CSR) PT. Samkyung Jaya Garments In Community Economic Empowerment

Joko Purnomo, Universitas Negeri Yogyakarta, Indonesia
Yudan Hermawan, Universitas Negeri Yogyakarta, Indonesia

 10.21831/jppm.v11i2.83817

Abstract


The Corporate Social Responsibility (CSR) program of PT. SAMKYUNG JAYA GARMENTS plays a role in enhancing the economic empowerment of Vilage Wringin Putih community through skill training and business facility assistance. This study aims to analyze the implementation of the CSR program and its impact on participants using a descriptive qualitative approach. Data was collected through in-depth interviews, direct observation, and documentation of the CSR policies of the company. Data analysis used the interactive model analysis method, consisting of data collection, data display, data condensation, and conclusion drawing. The results show that this program provides significant economic benefits to participants, including increased professionalism in business management and opportunities to create jobs for the surrounding community. However, there are some challenges in program implementation, such as limited canteen operational hours, business competition, and price fluctuations of essential goods. To improve the effectiveness and sustainability of the program, a sustainable entrepreneurship strategy is needed to encourage innovation and adaptation in business management. Thus, the CSR program is not only a form of corporate social responsibility but also an instrument to create sustainable economic independence for the community.

Keywords


Corporate Social Responsibility, CSR, economic empowerment, skill training, sustainable entrepreneurship, MSMEs

References


Adegbite, G. (2015). Corporate Social Responsibility: An Instrument of Social Economic Development in Nigeria. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2658192

Agung, I. G. N., Budiartha, I. N. P., & Karma, N. M. S. (2020). Implementasi Program Corporate Social Responsibility (CSR) Pada Pt. Furama Villa And Spa Ubud. Jurnal Analogi Hukum, 2(1). https://doi.org/10.22225/ah.2.1.1617.53-58

Brondoni, S. M., & Mosca, F. (2020). Ouverture de ‘Integrated Corporate Social Responsibility.’ Symphonya. Emerging Issues in Management, 1. https://doi.org/10.4468/2017.1.01ouverture

Carter Nancy, R. N. P., Bryant-Lukosius Denise, R. N. P., DiCenso Alba, R. N. P., PhD, J. B., & Neville Alan J, Mbc. Me. M. F. (2014). The Use of Triangulation in Qualitative Research. Oncology Nursing Forum, 41(5).

Choi, M. W. (2015). The significance and effect of CSR as a means of sustainable growth. Indian Journal of Science and Technology, 8(23). https://doi.org/10.17485/ijst/2015/v8i23/79226

Darwis, R. S., Resnawaty, R., & Hassanah, D. (2019). Firm Capacity in Inter-Stakeholders Collaboration in Corporate Social Responsibility Program Implementation. International Journal of Scientific and Research Publications (IJSRP), 9(1). https://doi.org/10.29322/ijsrp.9.01.2019.p8567

Fitriadi, S. (2020). CORPORATE SOCIAL RESPONSIBILITY, SOCIAL AND COMMUNITY DEVELOPMENT PROGRAM AS THE IMPLEMENTATION OF GCG AT PT PLN (PERSERO). Journal of Accounting and Finance Management, 1(1). https://doi.org/10.38035/jafm.v1i1.9

Hsiao, A. (2015). Sustainability Entrepreneurship in Engineering. Proceedings of the Canadian Engineering Education Association. https://doi.org/10.24908/pceea.v0i0.5886

Joshi, M., Bhadauria, Dr. A., & Dixit, S. (2015). Capitalizing Resources & Capabilities by Enhancing Skill Development. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2698999

Karmasin, M., & Litschka, M. (2017). CSR as an Economic, Ethical, and Communicative Concept. In CSR, Sustainability, Ethics and Governance. https://doi.org/10.1007/978-3-319-44700-1_3

Kress, T. M. (2011). Qualitative Research: The Researcher in a Comatose State. https://doi.org/10.1007/978-94-007-1790-9_4

Kumari, Dr. N. (2023). The importance of skill development on women empowerment in India. International Journal of Research in Human Resource Management, 5(1). https://doi.org/10.33545/26633213.2023.v5.i1b.141

Lee, S. D. (2012). Effectiveness Corporate Social Responsibility (CSR) on Human Development. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2006845

Miles, M. B. A. M. H. (1994). Qualitative Data Analysis A Methods Sourcebook. Experiencing Citizenship: Concepts and Models for Service-Learning in Political Science.

Nirmaya, G. C., Muflikhati, I., & Simanjuntak, M. (2014). Pengaruh Program Corporate Social Responsibility (CSR) terhadap Kesejahteraan Keluarga di Sekitar Tambang. Jurnal Ilmu Keluarga Dan Konsumen, 7(1). https://doi.org/10.24156/jikk.2014.7.1.19

Peters, K., & Halcomb, E. (2015). Interviews in qualitative research. In Nurse Researcher (Vol. 22, Issue 4). https://doi.org/10.7748/nr.22.4.6.s2

Phillips, R., Seifer, B., & Antczak, E. (2013). Sustainable communities: Creating a durable local economy. In Sustainable Communities. https://doi.org/10.4324/9780203381212

Porter, M. E., & Kramer, M. R. (2015). Shared Value – Die Brücke von Corporate Social Responsibility zu Corporate Strategy. In Corporate Social Responsibility. https://doi.org/10.1007/978-3-662-43483-3_10

Rexhepi, G., Kurtishi, S., & Bexheti, G. (2013). Corporate Social Responsibility (CSR) and Innovation–The Drivers of Business Growth? Procedia - Social and Behavioral Sciences, 75. https://doi.org/10.1016/j.sbspro.2013.04.058

Rudito, B. (2014). The Improvement of Community Economy as Impact of Corporate Social Responsibility Program: A Case Study in Pengalengan, Bandung, West Java, Indonesia. Procedia - Social and Behavioral Sciences, 164. https://doi.org/10.1016/j.sbspro.2014.11.104

Shaw, H. j. (2007). The Role of CSR in Re-empowering Local Communities. Social Responsibility Journal, 3(2). https://doi.org/10.1108/17471110710829687

Silveira, A., Backes, D. A. P., & Kobayashi, A. R. K. (2018). Sustainable entrepreneurship: the scientific production of the 21st century. Revista de Negócios, 22(3). https://doi.org/10.7867/1980-4431.2017v22n3p22-37

Sopyan, Y. (2014). CORPORATE SOCIAL RESPONSIBILITY (CSR) SEBAGAI IMPLEMENTASI FIKIH SOSIAL UNTUK PEMBERDAYAAN MASYARAKAT. AHKAM : Jurnal Ilmu Syariah, 17(1). https://doi.org/10.15408/ajis.v17i1.1253

Sulaiman, A. I., Suswanto, B., & Windiasih, R. (2019). The Economic Empowerment Through Entrepreneurship and Cooperatives for the Harmonization in Society. Humanities and Social Science Research, 2(3). https://doi.org/10.30560/hssr.v2n3p15

Suwandi, S., Sukaris, S., & Faris, A. (2019). Model CSR dalam Penguatan Modal Sosial dan Peran Kelembagaan Masyarakat. Akuntabilitas, 12(1). https://doi.org/10.15408/akt.v12i1.12748

Zieita, Y., & Chenag, S. (2019). Local Citizens Influence on the Company’s CSR Communication. Marketing – from Information to Decision Journal, 2(2). https://doi.org/10.2478/midj-2019-0010




DOI: https://doi.org/10.21831/jppm.v11i2.83817

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) indexed by:

      
 
 
Creative Commons License
JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) by http://journal.uny.ac.id/index.php/jppm/index is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats