PENGEMBANGAN MEDIA PEMBELAJARAN AUGMENTED REALITY PADA MATERI TATA RIAS PENGANTIN SUNDA SIGER

Bahtiar Firdiansyah, , Indonesia

 10.21831/hej.v4i2.34351

Abstract


Penelitian ini bertujuan untuk membuat produk berupa model pembelajaran augmented relaity pada pembelajaran tata rias penganatin sunda siger. Penelitian ini merupakan penelitian pengembangan menggunakan research and development dari ADDIE yang terdiri dari lima tahapan yang sitematis. Penelitian ini melibatkan 40 subjek mahasiswa Prodi Pendidikan Tata Rias Pengantin Unievrsitas Negeri Jakarta. Data dikumpulkan melalui observasi, wawancara, dan tes. Adapun nilai signifikasinsi perbedaan dari hasil t-hitung = 38.971, dan p-value = 0.00 < 0.05, yang artinya terdapat perbedaan singnifikan hasil belajar tata rias penganatin sunda siger pada mahaiswa pendidikan tata rias Universitas Negeri Jakarta sebelum dan sesudah diberi perlakukan berupa model pembelajaran augmented relaity. Disimpulkan bahwa model pembelajaran yang dikembangakan efektif untuk  meningkatkan hasil belajar tata rias penganatin sunda siger mahaiswa Program Studi Pendidikan Tata Rias Pengantin Universitas Negeri Jakarta.

Keywords


Pembelajaran, augmented relaity, tata rias pengantin sunda siger

Full Text:

PDF

References


B. Goog, “Beauty Clinic Services and Using of Cosmetic for Beauty Clinic Attendees at Jakarta , Indonesia,” Int. J. Bus. Soc. Sci., vol. 4, no. 6, pp. 77–87, 2016.

N. Mansor and M. R. Yaacob, “Cosmetic Usage in Malaysia : Understanding of the Major Determinants Affecting the Users Faculty of Business Management,” Int. J. Bus. Soc. Sci., vol. 1, no. 3, pp. 273–281, 2016.

N. A. Aziz and H. Ngah, “THE EFFECT OF SELF EXPRESSIVE VALUE AND PERCEIVED VALUE ON MALAYSIAN COSMETIC BRAND LOYALTY : THE MEDIATING ROLE OF BRAND IDENTIFICATION & WORD OF MOUTH,” Int. J. Bus. Soc. Sci., vol. 6, no. 7, pp. 78–89, 2019.

R. Narayanan and S. Sharma, “A review discussion of marketing technique in cosmetic product,” J. Crit. Rev., vol. 7, no. 7, pp. 1030–1036, 2020.

M. Radja, “A review discussion of marketing technique in cosmetic product,” J. Crit. Rev., vol. 7, no. 7, pp. 1030–1036, 2020.

N. Azlina, A. Aziz, K. Ab, A. Paul, and A. Mohd, “Providing Augmented Reality Based Education for Students with Attention Deficit Hyperactive Disorder via Cloud Computing : Its Advantages,” J. Crit. Rev., vol. 31, no. 2, pp. 577–581, 2016.

C. Hilken and D. Ruyter, “City Research Online City , University of London Institutional Repository,” J. Interact. Mark., vol. 4, no. 4, pp. 56–67, 2017.

A. S. Yonita, A. S. Putro, and A. Margawati, “The International Journal of Health, Education and Social (,” J. Interact. Mark., vol. 2, no. 4, pp. 23–35, 2019.

H. S. Khraim, “The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers,” J. Interact. Mark., vol. 3, no. 2, pp. 123–133, 2014.

F. Bonetti, “Augmented Reality and Virtual Reality in Physical and Online Retailing : A Review , Synthesis and Research Agenda,” J. Interact. Mark., vol. 6, no. 7, pp. 87–97, 2016.

P. Chaovalit, “FACTORS INFLUENCING COSMETICS PURCHASE INTENTION IN THAILAND : A STUDY ON THE RELATIONSHIP OF CREDIBILITYAND REPUTATION WITH THE PERSUASIVE CAPABILITIES OF BEAUTY BLOGGERS,” J. Interact. Mark., vol. 8, no. 2, pp. 39–48, 2014.

C. C. Nanggo and C. Ramasamy, “Augmented Reality Marketing in,” J. Interact. Mark., vol. 5, no. 7, pp. 67–79, 2018.

N. Amberg, “Green Consumer Behavior in the Cosmetics Market,” J. Interact. Mark., vol. 5, no. 6, pp. 67–79, 2019.

M. Y. Yim, S. Chu, and P. L. Sauer, “ScienceDirect Is Augmented Reality Technology an Effective Tool for E-commerce ? An Interactivity and Vividness Perspective,” J. Interact. Mark., vol. 39, no. 5, pp. 89–103, 2017.

S. Yeom, “Augmented Reality for Learning Anatomy Research aims,” J. Interact. Mark., vol. 6, no. 7, pp. 1377–1383, 2017.




DOI: https://doi.org/10.21831/hej.v4i2.34351

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Bahtiar Firdiansyah

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

index by 

 

Creative Commons License

Home Economic Journal is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

Home Economics Journal Stats