MODEL ANALYTICAL NETWORK PROCESS (ANP) DALAM PENGEMBANGAN PARIWISATA DI JEMBER
Pudjo Suharso, Universitas Jember, Indonesia
Abstract
Kata kunci: pergeseran paradigma, industry pariwisata, even pariwisata, agrowisata
Abstract: Analytical Network Process (ANP) Model in the Tourism Development in Jember. The purpose of this study is to conduct a review of the policy of tourism development in Jember, especially development policies for coffee plantation agro-tourism by using Jember Fashion Carnival (JFC) as event marketing. The research method used is soft system methodology using Analytical Network Process. The result shows that the tourism development in Jember is done using a conventional approach, lack of coordination, and merely focus on a single event tourism, i.e. the JFC, as locomotive tourism attraction in Jember. This conventional development model needs to be redesigned to reach Jember sustainable tourism development.
Keywords: paradigm shift, tourism industry, agro-tourism
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PDFDOI: https://doi.org/10.21831/economia.v11i1.7754
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