ANALISIS DESAIN WEBSITE BNI, BUKOPIN, J.CO DONUTS DAN MCDONALS MENURUT BUKU “THE PRINCIPLES OF BEAUTIFUL WEB DESIGN”

Fitria Ekarini, Universitas Negeri Yogyakarta, Indonesia

 10.21831/elinvo.v2i1.14489

Abstract


Paper ini bertujuan untuk mengetahui hasil analisis desain beberapa tampilan website berdasarkan teori “The Principle Beautiful Web Design” menggunakan tujuh variabel antara lain Defining good Design, Web Page Anatomy, Grid Theory, Balance, Unity, Bread and Butter Layout dan Fresh Trends. Penelitian ini membandingkan empat website yang terdiri 2 jenis website perbankan dan 2 jenis food company. yaitu website BNI, website Bank BUKOPIN, website Jco Donuts, dan website McDonals. Hasilnya didapatkan bahwa website food company lebih baik dalam desain tampilan websitenya dibandingan dengan website perbankan. Dalam website food company hampir seluruh variabel digunakan dalam mendesain tampilan websitenya.


Keywords


The Priciples of Beautiful Web Design, website

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References


Beaird, J. (2010). The Principles of Beautiful Web Design.Canada: SitePoint.

Djamasbi, S., Siegel, M., & Tullis, T. (2010). Generation Y, web design, and eye tracking. International Journal of Human-Computer Studies, 307–323.

Thorlacius, L. (2010). Visual Communication in Web Design –Analyzing Visual Communication in Web Design. In Institute of Communications, Business and Informat, International Handbook of Internet Research(pp. 455-476). Denmark: Springer Netherlands.




DOI: https://doi.org/10.21831/elinvo.v2i1.14489

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