PERILAKU VERBAL WANITA DALAM INTERAKSI SOSIAL DI PUSAT- PUSAT PERBELANJAAN DI DAERAH ISTIMEWA YOGYAKARTA

Abstract

This article is about a study aimed at describing women's verbal behavior
in social interaction at shopping centers at the phonological, lexical, structural, and
pragmatic levels and the factors influencing it.
The results of the study can briefly be stated as follows. First, their
pronunciation tends to exhibit (a) high tones, (b) the occurrence of lengthening,
and (c) a volume varying between loud and low. The factors acting as the
background are (a) the organs of articulation, (b) cultural factors, (c) situational
contexts, and (d) functions of utterances. Second, the vocabulary used is partly
honorific in nature, chosen in the course of respecting their partners in the
interaction, especially in the use of salutations. Third, the structure of the language
used tends to undergo (a) deletions of certain parts considered already commonly
understood by the communication participants, (b) contractions in the
pronunciation of certain words, and (c) occurrences of salutations at the end of
utterances. The factors acting as the background are (a) the setting of the
interaction, which involves spoken language used face-to-face so that the
communication participants are in the same situational context, (b) the level of
formality of the interaction, (c) the level of the participants' intimacy, and (d)
honorific factors characteristic to women. Fourth, pragmatically implicatures tend
to be used at certain times. A factor acting as the background is a culture of a high
context and it functions as an indicator of the speaker's social status or level.
Keywords : verbal behavior, social interaction, pronunciation, vocabulary,
structure, pragmatic